For this task, i have visited Apple Canberra in Canberra city centre, and the product i picked was the most popular and best selling phone around the world, Apple's signature product - iPhone.

Apple first created this evolutionary phone 2007, and in 2018, Apple have released their newest model, the iPhone X Max, and the public believes that an all new iPhone will be released this year around September.  iPhone started as the first all touch screen mobile phone in the world, back in 2007, all the phones on the market had a key board, except iPhone. By 2015, nearly all the smart phones available on the market are touch screen only, it is safe to say that Apple changed the smart phone industry and have been leading the smart phone market since their first release.

All the Apple stores in the world are huge, including the one that is in Canberra, unlike other phone shops which will only have a small outlet with dead model display phones for customers to see, customers can physically try iPhones in any Apple stores around the world. The number of demonstration iPhones available in a store is more than 30 phones, that is more than enough for every customer who is interested in purchasing an iPhone to have hands on experience before their purchase. Apple also have more than 30 employees in store to assist on customers needs, including pre-sell and post-sell.

Apple also have a trade-in program, where customers can bring in their last generation iPhone to the store to trade-in for a in store credit to fund their purchase of a new generation iPhone. Since iPhone have new models release every year, this promotion is very effective in terms of entice the customers to buy their newly released product, as well as keeping the customers loyal to the company.

Apple offers discounts for University students, since we all agree that the new generation like technology more than the old generation, this promotion will help Apple to gain more market share in the tech market, as well as keeping these University students as their loyal customers for life.